LIFESTYLE
A large part of my career has been spent crafting narratives for lifestyle brands with massive, multi-platform reach. Recently at Real Simple, I set out to redefine the brand’s visual language. One of the key ways I did that was by elevating the photography. By embracing seasonality, texture, and color, we made still-life sets come to life and engaged a loyal audience. I’ve directed large-scale productions, partnered with best-in-class teams of photographers and stylists, and built visual worlds that feel aspirational yet lived-in. Lifestyle work unites my love of design, retail, and storytelling to create content that feels both elevated and relatable.