LIFESTYLE
A large part of my career has been spent crafting narratives for lifestyle brands with massive, multi-platform reach. Recently at Real Simple, I redefined the brand’s visual language by refining the photography. By embracing seasonality, texture, and color we made still-life products come to life and engage a loyal audience. I’ve directed large-scale productions, partnered with best-in-class teams of photographers and stylists, and built visual worlds that feel aspirational yet lived-in. Lifestyle work is where I unite my love of design, retail, and storytelling to create content that feels both elevated and relatable.