LICENSING PRODUCTS

AT HOME
As Creative Director of Real Simple I oversaw the creation of a retail line with At Home, a nationwide home goods store. Partnering with internal editorial and licensing teams, as well as the At Home creative team, I informed the functionality, color palette, pattern, and style of over 1,000 SKUs. Within one month of launch the Real Simple line brought in $1.8M in net sales.

MINTED
At Real Simple I curated a collection of Minted stationery, gift wrap, and other paper goods sold on Minted.com. We highlighted the partnership by incorporating stationary into the September print cover and used the thank you notes in a feature story about thankfulness. The gift wrap was featured in a holiday issue and announced the line on social.