CREATIVE DIRECTOR
Rachael Ray_finals-01.jpg

ILLUSTRATION

ILLUSTRATION
Illustration is a powerful way to express an idea, especially when shaping stories that call for more conceptual imagery. Commissioned artwork can make dynamic projects through use of a cohesive color palette and style, or a touch of whimsy. Throughout my work I’ve sought out artists whose styles bring nuance, humor, and modernity to complex ideas. Successful pieces result from pairing the right artist with the right narrative and ensuring the final work aligns seamlessly with the brand’s tone and visual identity.