APPLE NEWS+
As Creative Director at People Inc. for more than 10 years, I developed a partnership with the content team at Apple to produce animated covers for Apple News+. Collaborating with motion designers, and photo and video teams, I directed all motion content, production, and design to extend each brand’s online presence. The goal was to convey a nuanced-but-impactful narrative in a short time, increasing reader engagement. Real Simple mini issues, a special project on News+ made of repurposed content, generated $125K+ new revenue within 1 year.
MINOR ISSUES, MAJOR OPINIONS
As Creative Director of Real Simple I oversaw the creative direction and production of a celebrity-based Q&A video series that stemmed from the Folio award-winning podcast about soft controversies.
LIKE A BOSS Q&A
This Q&A video features celebrity chefs from the March 2018 issue of Rachael Ray EveryDay, celebrating women of color in food. Graphic type treatments and cheeky responses are incorporated into this component of the annual “Like A Boss” brand franchise.
RACHAEL RAY EVERYDAY: STEP-BY-STEP COOKING SERIES
Experimenting with playful use of stop-motion video and incorporating branded line illustrations, I collaborated with food and photo teams to story-board these quirky how-to videos featured on Rachael Ray EveryDay website.
RACHAEL RAY EVERYDAY: SUMMER 2019 COVER SIZZLE REEL
Inspired by a partnership with the charity Leary Firefighters Foundation for our July 2019 print issue, we conceived a cover photo shoot with Rachael and actual members of the FDNY (and Bucca the firehouse pup) as the talent. We directed a firehouse set build to produce the cover image and promotional video for CBS and Rachael Ray EveryDay online.
