RACHAEL RAY EVERYDAY

Promoted to Creative Director, I led the redesign of this beloved brand, which reached more than 3M readers. The goal was a cleaner, easier-to-navigate magazine that put more of Rachael’s voice on the page. A revamped editorial lineup featured her “faves,” easy recipes, new products, pet content, and a page devoted entirely to burgers. I ensured the photography was warmer and more appealing, and introduced signature black-line illustrations, “foodles,” that gave the brand an approachable, hand-drawn feel.