RACHAEL RAY EVERYDAY

RACHAEL RAY EVERYDAY
Once promoted to Creative Director, I collaborated on the transformation of this beloved brand, with a reach of more than 3M readers. We set out to create a modern, more navigable magazine and foster an environment for readers to engage with Rachael on a more personal level. A revamped editorial lineup showcased stories with more of Rachael’s voice and included her “faves,” easy-to-follow recipes, cool new products, pet content, and even a page dedicated to burgers. The redesign elevated the photography by focusing on delicious-looking food, and decorated stories with signature black line illustrations, called “foodles,” to foster an approachable aesthetic.