THE 2025 REAL SIMPLE HOME
Real Simple’s biggest and most ambitious annual tentpole. The EIC and I built it across two residences in a single Lower Manhattan high-rise: a light-filled penthouse and a "DIY Annex," each room designed by one of 11 top content creators, including cover star Drew Barrymore. The campaign generated $5M+ in revenue, (+400% YoY.) It featured shoppable rooms, a sponsored dual-cover issue, and an experiential event.
REAL SIMPLE: THE GAME CHANGERS ISSUE
The Real Simple cross-platform custom issue starred Kristen Bell, the first-ever celebrity to appear on the magazine’s cover. I oversaw the creative direction for video and photo shoot assets, design, and post-production. The result: a cohesive online and in-book experience that increased audience engagement and press impressions.
RACHAEL RAY EVERYDAY:
LIKE A BOSS
Rachael Ray EveryDay’s annual tentpole campaign profiled BIPOC women in food, such as Nyesha Arrington, Anita Jaisinghani, Angie Mar, and Daniela Soto-Innes. The campaign included video, social, and a dedicated print issue. By creating a consistent neutral color palette and incorporating illustration in the print issue, I was able to produce a powerful marketing tool that our business team could sell to advertisers.
