REAL SIMPLE
As Creative Director I oversaw the award-winning lifestyle brand across digital, print, retail, and social platforms, defining the visual identity for an audience of 30M+. Leading a core team of five direct reports and partnering with 20+ cross-functional contributors in editorial, licensing, marketing, video, social, and digital production, we modernized and maintained a cohesive identity. Creating cross-platform templates and brand style guides ensured visual consistency and scalable systems.