SELECT CLIENTS & PARTNERS:
At Home
Minted
Apple News+
Sherwin Williams
Rachael Ray
The Property Brothers
Eva Zeisel
Brooke Shields
Kristen Bell
Jessica Alba
Jennifer Hudson
Busy Philipps
SHE Media
People Inc.
Dotdash Meredith
Time Inc.
Condé Nast
American Express Publishing
Hearst
Latina
Art & Auction
Martha Stewart Living
Fast Company
The Baffler
American Illustration
Atlantic Theater Company
Random House Publishing

I’m an award-winning creative director who modernizes and transforms lifestyle brands across digital, retail and print. I lead with bold, colorful imagery and type and build brand identities that perform across every platform, commercially and creatively.

Most recently at Real Simple, People Inc., I led and mentored a team of five direct reports and collaborated with 20+ cross-functional partners including photographers, editors, marketing, product, video teams, and licensing. I managed an annual creative budget of $1.5M to produce national award-winning lifestyle content, with an audience reach of 30M+.

Prior to Real Simple, I oversaw the visual identity of Rachael Ray EveryDay for five years and rebranded it into the bespoke premium quarterly edition Rachael Ray In Season. At the same time I prototyped, launched, and directed Drew & Jonathan Reveal, a quarterly publication for HGTV’s Property Brothers.

I am honored to have my work recognized by many organizations including ASME, The Society of Publication Design, American Illustration, and Folio’s Eddie & Ozzie Awards. I am an active member of the NYC design community, and act as a judge for professional and student work in design, photography and illustration.

SKILLS
Adobe Creative Suite
Figma
Generative AI

GET IN TOUCH!
phoebeflynnrich@gmail.com

Based in Brooklyn, NY.