I am an award-winning creative executive who elevates visuals, transforms brands, and drives engagement across digital, retail, and experiential touch points. I thrive on multi-platform dynamic storytelling with bold, colorful imagery and design. I am inspired by food and lifestyle brands that embrace culture, creativity and innovation.
Most recently at Real Simple, People Inc., I led and mentored a team of 5 direct reports and collaborated with 20+ cross-functional partners such as photographers, editors, marketing, product, video teams and licensing. I managed an annual creative budget of $1.5M to produce national award-winning lifestyle content and expert advice, with an audience reach of 30M+.
Prior to Real Simple, I oversaw the visual identity of Rachael Ray EveryDay for 5 years and rebranded it into the bespoke premium quarterly edition Rachael Ray In Season. At the same time I conceived, prototyped, launched, and directed Drew & Jonathan Reveal, a quarterly publication for HGTV’s Property Brothers.
I am honored to have my work recognized by many organizations including ASME, The Society of Publication Design, American Illustration and Folio’s Eddie & Ozzie Awards. I am an active member of the NYC design community, and act as a judge for professional and student work in design, photography and illustration.
I have worked with a wide variety of additional clients, including:
People Inc., Dotdash Meredith, Time Inc., Condé Nast, American Express Publishing, Hearst, Latina Media Ventures, LTB Media, Martha Stewart Living, Fast Company, The Baffler, Tyrus Books, Atlantic Theater Company, and Random House Publishing.
SKILLS
Creative Leadership
Team building & mentorship / Cross-functional collaboration /
Client & stakeholder communication / Brand strategy
Creative Direction
Brand identity systems / Motion & experiential storytelling
Omni-channel concepting / Integrated campaign development
Tools & Execution
Adobe Creative Suite / Figma / Google Workspace
Generative AI experimentation / Video & content production
Additional
Proficient in Spanish / Award-winning art direction & photography
Let’s work together! Email me at phoebeflynnrich@gmail.com