Phoebe is an experienced, award-winning creative director with more than 20 years shaping brands through dynamic storytelling and bold, colorful imagery across digital, print, video and product platforms. She is inspired by food and lifestyle brands that embrace culture, creativity and innovation.
Most recently at Real Simple, People Inc., Phoebe led and collaborated with a creative team of designers, photographers, editors, marketing, UX, and licensing partners to produce national award-winning expert lifestyle content and advice, with a reach of 30MM+. As a transparent manager, she excels at mentoring creatives and fostering collaboration.
Prior to Real Simple Phoebe oversaw the visual identity of Rachael Ray EveryDay for 5 years and rebranded it into the bespoke premium quarterly edition Rachael Ray In Season. She also launched Drew & Jonathan Reveal, a quarterly publication for HGTV’s Property Brothers.
She is honored to have her work recognized by many organizations including ASME, The Society of Publication Design, American Illustration and Folio’s Eddie & Ozzie Awards and is an active member of the NYC design community, judging professional and student work in design, photography and illustration.
Phoebe has designed for a wide variety of clients, including: People Inc., Time Inc., Condé Nast, American Express Publishing, Hearst Magazines, Latina Media Ventures, LTB Media, Martha Stewart Living, Fast Company, The Baffler, Tyrus Books, Atlantic Theater Company, and Random House Publishing.
SKILLS:
Creative Leadership: Team building & mentorship / Cross-functional collaboration /
Client & stakeholder communication
Creative Direction: Social-first concepting / Integrated campaign development /
Brand identity systems | Motion & experiential storytelling
Tools & Execution: Adobe Creative Suite / Figma / Google Workspace /
Generative AI experimentation / Video & content production
Additional: Conversational Spanish / Award-winning art direction & photography
