I am an award-winning creative executive who elevates visuals, transforms brands, and drives engagement across digital, retail, print, and experiential touch points. I lead multi-platform dynamic storytelling with bold, colorful imagery and design. I am inspired by luxury lifestyle brands that embrace culture, creativity and innovation.

Most recently at Real Simple, People Inc., I led and mentored a team of 5 direct reports and collaborated with 20+ cross-functional partners including photographers, editors, marketing, product, video teams, and licensing. I managed an annual creative budget of $1.5M to produce national award-winning lifestyle content, with an audience reach of 30M+.

Prior to Real Simple, I oversaw the visual identity of Rachael Ray EveryDay for 5 years and rebranded it into the bespoke premium quarterly edition Rachael Ray In Season. At the same time I conceived, prototyped, launched, and directed Drew & Jonathan Reveal, a quarterly publication for HGTV’s Property Brothers.

I am honored to have my work recognized by many organizations including ASME, The Society of Publication Design, American Illustration, and Folio’s Eddie & Ozzie Awards. I am an active member of the NYC design community, and act as a judge for professional and student work in design, photography and illustration.

Select clients and partners include:
At Home, Minted, Apple News+, Sherwin Williams, Valspar, Rachael Ray, The Property Brothers, Eva Zeisel, Brooke Shields, Kristen Bell, Jessica Alba, Jennifer Hudson, Busy Philipps, SHE Media, People Inc., Dotdash Meredith, Time Inc., Condé Nast, American Express Publishing, Hearst, Latina Media Ventures, LTB Media, Martha Stewart Living, Fast Company, The Baffler, American Illustration, Atlantic Theater Company, and Random House Publishing.

SKILLS
Creative Leadership
Team building & mentorship
Cross-functional collaboration
Client & stakeholder communication
Brand strategy

Creative Direction
Brand identity systems
Motion & experiential storytelling
Omni-channel concepting
Integrated campaign development

Tools & Execution
Adobe Creative Suite
Figma
Google Workspace
Generative AI experimentation
Video & content production

Additional
Proficient in Spanish
Award-winning art direction & photography