RACHAEL RAY IN SEASON

I led the rebrand of Rachael Ray EveryDay into Rachael Ray In Season, a premium, design-forward quarterly publication. The redesign cut costs by 67%, moving to fewer, higher-quality issues while keeping a loyal audience. The new identity used bold type, seasonal imagery, custom hand-lettering, and a distinct color palette, held consistent across print, social, and web. Story sections were built around Rachael’s lifestyle: her friends, recipes, and personal tastes, and the print magazine moved to a heavier, higher-quality stock. Custom animated gifs peppered the brand’s social feed.