APPLE NEWS+

Over more than a decade as Creative Director across Real Simple, Rachael Ray EveryDay, and Drew & Jonathan Reveal, I initiated and led a partnership with Apple News+, producing animated covers for each. Working with motion designers and the photo and video teams, I directed all motion content, production, and design. Each cover told a complete story in under 15 seconds. Real Simple special News+ issues, built from repurposed editorial, generated $125K+ in new revenue in the first year.