REAL SIMPLE’S 25TH BIRTHDAY ISSUE

To honor Real Simple’s 25th year, we needed a centerpiece that could carry the milestone across every platform. My food director and I collaborated with cookbook author and influencer Molly Yeh, guiding the color, flavor, and texture of the ultimate birthday cake, then built 
a full cross-platform campaign around it.

PHOTOGRAPHER: Chelsea Kyle
DEVELOPER: Molly Yeh
EDITOR: Jenna Helwig
CREATIVE DIRECTOR: Phoebe Flynn Rich
PHOTO DIRECTOR: Lawrence Whritenour
VIDEOGRAPHER: Aaron Pattap
VIDEO DIRECTOR: Jennifer Lomeli 
FOOD STYLIST: Michelle Gatton
PROP STYLIST: Nicole Louie
LOCATION: People Inc. Studios