BEST & BRIGHTEST

Real Simple’s first-ever shoppable issue. The June 2024 “Best & Brightest” launch, featuring Busy Philipps, used QR codes in the print magazine that linked directly to Real Simple’s Pinterest boards, bridging print and digital commerce. It gave readers a direct path from the page to over 120 products.

TALENT: Busy Philipps
WRITER: Lisa Freedman
CREATIVE DIRECTOR: Phoebe Flynn Rich
PHOTO DIRECTOR: Muzam Agha
VIDEOGRAPHER: Brandon Scott Smith
VIDEO EDITOR: Wes Reel 
STYLIST: Laura Sophie Cox
HAIR: Richard Collins
MAKEUP: Kindra Mann
SET DESIGN: Bette Adams
PRODUCTION: Avenue 44 Productions
BOOKING: Bethany Heitman
LOCATION: Milk Studios