AT HOME
As Creative Director of Real Simple I oversaw the creation of a retail line with At Home, a nationwide home goods store. Partnering with internal editorial and licensing teams, as well as the At Home creative team, I informed the color palette, pattern, and style of over 1,000 skews.
MINTED
At Real Simple I curated a collection of Minted stationery, gift wrap, and other paper goods sold on Minted.com. We highligthed the partnership by incorporating stationary into the September print cover. We also used the thank you notes in a feature story about thankfulness and showcased the gift wrap in a holiday issue.