APPLE NEWS+
As Creative Director at People Inc. for over 10 years, I developed a partnership with the creative team at Apple to produce animated covers for Apple News+. Collaborating with motion designers, photo and video teams, I directed all video content, production, and design to extend each brand’s online presence. The goal was to convey a nuanced-but-impactful narrative in a short time, increasing reader engagement. Real Simple issues on News+ generated $125K+ new revenue within 1 year.
MINOR ISSUES, MAJOR OPINIONS
As Creative Director of Real Simple I oversaw the creative direction and production of a celebrity-based Q&A video series that stemmed from the Folio award-winning podcast about soft controversies.
RACHAEL RAY EVERYDAY STEP-BY-STEP COOKING SERIES
Experimenting with playful use of stop-motion video and incorporating branded line illustrations, I collaborated with food and photo teams to story-board these quirky how-to videos featured on Rachael Ray EveryDay website.
RACHAEL RAY EVERYDAY: JULY 2019 COVER SIZZLE REEL