As Creative Director of Real Simple I oversaw the visual branding of custom digital issues, such as the brand’s $5MM tentpole The Real Simple Home, as well as The Best & Brightest Issue: a collaboration with Pinterest that featured Busy Philipps and The Game Changers Issue, starring Kristen Bell.
The online presence of Rachael Ray In Season and Rachael Ray EveryDay incorporated a unified color palette, brand fonts and patterns and custom illustration.
Rachael Ray In Season’s Instagram was the ideal platform for experimental, animated type, illustration and graphic imagery. A consistent look was created with recurring themes and a cohesive color palette.
